| Zusammenfassung |
Current centralized e-commerce platforms have lock-in effects. In the process of purchasing digital content, these platform-binding effects are constructed towards the content creator and the consumer. The lock-in effects originate from the situation that a centralized platform offers a variety of different value propositions towards content creators and consumers. In this article, we propose an approach to decentralize the value propositions and distribute them among different actors. Therefore, we propose a decentralized application based on smart contracts and blockchain technology. With that application as a base, we offer an alternative to the current centralized marketplaces without lock-in effects. |
