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| Zitatschlüssel | 10.1007/978-3-030-21752-5_1 |
|---|---|
| Autor | Raschke, P. and Zickau, S. and Kröger, J. L. and Küpper, A. |
| Buchtitel | Privacy Technologies and Policy |
| Seiten | 3–17 |
| Jahr | 2019 |
| ISBN | 978-3-030-21752-5 |
| Adresse | Cham |
| Herausgeber | Naldi, Maurizio and Italiano, Giuseppe F. and Rannenberg, Kai and Medina, Manel and Bourka, Athena |
| Verlag | Springer International Publishing |
| Zusammenfassung | Targeted advertising is an inherent part of the modern Web as we know it. For this purpose, personal data is collected at large scale to optimize and personalize displayed advertisements to increase the probability that we click them. Anonymity and privacy are also important aspects of the World Wide Web since its beginning. Activists and developers relentlessly release tools that promise to protect us from Web tracking. Besides extensive blacklists to block Web trackers, researchers used machine learning techniques in the past years to automatically detect Web trackers. However, for this purpose often artificial data is used, which lacks in quality. |
| Typ der Publikation | SNET Social |
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