Inhalt des Dokuments
Street Smart Retail
[1]- © EIT Digital
Street Smart Retail is the current high impact initiative of the Action Line Smart Spaces of the EIT Digital [2]. The goal of this activity is to boost local businesses for instance by introducing ways to understand customer movement, intentions and their shopping profile and to offer more personalized services.
| Time Frame: | 10/2014 -
12/2015 |
| SNET Team
Members: | Bersant Deva [3], Dr. Sandro Rodriguez
Garzon [4], Dr. Peter Ruppel [5] |
| Students: | n.n. |
| Partners: | Deutsche
Telekom, German Research Center for Artificial Intelligence
(DFKI), University of Helsinki |
| Funding by: | EIT
Digital |
| Web
site: | EIT Digital - Smart Spaces
[6] |
Overview
Street Smart Retail aims to provide a Digital Retail Suite that enables retailers to bridge the electronic and physical commerce. The Digital Retail Suite is a combination of a cloud computing service model and the provision of data analytics as a service. These technologies enhance the traditional customer relationship management tools for the retailers and provide enhanced means for smart retail in the 21st century.
Within the scope of this project the Service-centric Networking group at TU Berlin explores novel approaches to analyze and learn from spatio-temporal position data and use these insights to discover new means for providing location-based services.
[7]
Ernst-Reuter-Platz 7
10587 Berlin, Germany
Phone: +49 30 8353 58811
Fax: +49 30 8353 58409
e-mail query [8]
[9]
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